cb20, Capital Region Business Leaders Unite for Men Wear Pink 2025
Join American Cancer Society in the Fight Against Breast Cancer
Chris Pickett, cb20 President and CEO
At cb20, we believe leadership means showing up – not only for our customers and employees, but for our community. This October, our President & CEO, Chris Pickett joins dozens of local business and community leaders in the American Cancer Society’s Men Wear Pink of the Capital Region campaign to raise awareness and funds in the fight against breast cancer.
To date, the team has raised nearly $150,000 for the cause. Contributions can be made throughout the month of October through Chris’ fundraising page.
Men Wear Pink brings together executives, entrepreneurs, and changemakers from across the Capital Region – from banks and hospitals to tech firms, schools, and small businesses – all united by one goal: to create a future free from breast cancer. Each leader commits to wearing pink throughout October, spreading awareness, and raising funds to support life-saving research, early detection, and patient services.
Community in Action
Our friends at Broadview Federal Credit Union customized pink CDTA buses that are literally driving awareness for the cause all throughout the Capital Region – we applaud their creativity and dedication to this year’s campaign.
Participating companies include:
Adirondack Trust Company
Anthem BlueCross
Arrow Bank
BBL Hospitality
Bouchey Financial
Broadview Federal Credit Union
Camelot Print & Copy Centers
CB Leadership Advisors
cb20
CDTA
Cerity Partners
Coldwell Banker Prime Properties
Commercial Lending Advisors
Couch White
DeCrescente Distributing
First Columbia, LLC
Hannaford Pharmacy
Jahnel Group
LeChance State Farm Agency
LeChase Construction
Mazzone Hospitality
Mangino Chevorlet Buick GMC
Mr. Formal Wear
Northwestern Mutual
NOVUS Clothing Company
Performance Industrial
Plug Power
Ted’s Fish Fry
UAlbany Athletics
White Management
WNYT News Channel 13
Together, these organizations are turning compassion into action… one pink shirt, one donation, one bus ride, and one conversation at a time.
How You Can Help
💗 Donate: Support Christopher Pickett’s campaign and the Capital Region Men Wear Pink team. Every dollar funds research and critical patient programs. View Chris’s Men Wear Pink Page
🎀 Wear Pink: Show your support by wearing pink throughout October – at work, at events, and online. Tag cb20 and other local businesses who are taking part, and help spread the message.
🙌 Get Involved: Join or sponsor the campaign, host a pink-themed event, or make a donation in honor of someone you love.
Join the Movement
We’re proud to be part of a community that leads with heart… where competition takes a back seat to compassion, and where business leaders lift each other up for a cause that touches us all. Let’s paint the Capital Region pink this October, and thank you to all of of those who are participating or supporting this important campaign. 💗
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About cb20
cb20 is an IT + AV services provider headquartered in Saratoga Springs, NY. The company helps organizations design, deploy, and manage secure hybrid work through managed IT, cybersecurity, strategic staffing, video collaboration, conference room technology, and digital display solutions. By blending IT reliability with AV innovation, cb20 delivers technology that works – reliably, scalably, and beautifully – across the public and private sectors.